To bring this campaign to life, we have the participation of two influential personalities: Sam Vázquez and Masi Rodríguez. Both influencers will share their own travel stories and experiences flying with Iberia Express. Additionally, they will help promote the campaign through their social media channels and travel blogs, allowing us to reach a wider audience and connect with the travel community.

The ultimate goal of the Expréssate with Iberia Express is to build a community of passionate travelers who share their travel stories and experiences and feel connected to the brand. By fostering an emotional connection between the brand and consumers, we aim to increase brand awareness, improve the airline’s perception, and boost the number of passengers choosing Iberia Express as their preferred airline when traveling.