This project focuses on unifying the design of Iberia Express emails to enhance brand recognition and improve user experience. We aimed to streamline email layouts for clarity, facilitate essential actions like check-in and flight details, and optimise space for in-house and third-party advertisements.

Also, focused on creating coherence across all Iberia Express emails by identifying repetitive elements and designing a unified template. The decisions were based on ensuring consistency and clarity rather than user research, with the goal of enhancing brand recognition and streamlining email layouts.

The final email designs showcase a unified template for different types of communications, including booking confirmations, check-in notifications, and flight updates. Key UI components, such as typography, colours, and buttons, were carefully selected to align with Iberia Express’s brand identity. The emails were also designed to be fully responsive, ensuring optimal display across mobile, tablet, and desktop devices.