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Iberia Express

Sobre el proyecto

Iberia Express, the Spanish low-cost airline, was one of the main sponsors of the Idol Awards, the annual event that rewards influencers and content creators in Spain. To highlight its presence at the event and thank attendees for their support, Iberia Express carried out an innovative and eye-catching action: filling the theater where the awards were being held with personalized airplane headrests.

The headrests, which are the protectors that are placed on airplane seats so that passengers can rest, have been personalized with the Iberia Express logo and a fresh and fun image. In addition, each headrest has the name of one of the influencers and content creators nominated for the awards, giving them a sense of exclusivity and personalization.

The headrests, which are the protectors that are placed on airplane seats so that passengers can rest, have been customized with the Iberia Express logo and a fresh and fun image. In addition, each headrest bore the name of one of the influencers and content creators nominated for the awards, giving them a sense of exclusivity and personalization.

The Iberia Express action has been a success, not only because of the high visibility it has achieved at the event, but also because of the positive impact it has generated among the attendees. The customized headrests have been very well received and have created an atmosphere of comfort and distinction in the theater. The airline has managed to generate a unique experience for attendees, while at the same time reinforcing its brand image and presence in the Spanish market.

In addition to the innovative and eye-catching action of filling the theater with customized airline headrests, Iberia Express created an advertising spot to be aired during the awards gala. The spot highlighted the main advantages and benefits of flying with the airline, as well as some of its main destinations.