Mojo Rojo Campaign

2023

Client: Iberia Express

Role: Graphic Design

About the project:

The Mojo Rojo campaign was created with a clear goal: to position ourselves as an attractive and reliable option for local residents looking to fly to Madrid. Our aim is to be seen not just as another airline, but as the choice that offers convenience, great service, and a direct connection to the capital.

Thanks to Mojo Rojo, we’re successfully expanding our reach and connecting more effectively with the local community. Through fresh, relatable messaging aligned with their interests, we’re establishing that first contact that puts us on their radar as a real and convenient travel alternative.

But this is just the beginning. Beyond the advertising impact, our goal is to build loyalty by offering a positive travel experience, from booking to landing. We want every flight to reinforce trust in our brand, create a lasting connection, and make us their go-to choice for flying to Madrid.

🏆 Award-winning campaign at the 1st DOOH Awards organized by El Periódico de la Publicidad

This campaign won in the Best Local Use in DOOH category for the project developed by Iberia Express in the Canary Islands.

The award recognizes the segmentation, strategy, media coordination, and retargeting efforts of this campaign, developed for Iberia Express across all the islands with direct flights to Madrid — Fuerteventura, Gran Canaria, La Palma, Lanzarote, and Tenerife, using various urban formats, airport placements, and digital platforms.

Over the course of nearly a year and a half — from January 2024 to May 2025 — Iberia Express has strengthened its presence in the Canary Islands with a campaign mainly aimed at local residents, emphasizing its key strengths as an airline: excellent punctuality, highly competitive fares, and a flight offering that ensures efficient connectivity with mainland Spain and the Iberia Group’s network of over 100 international destinations throughout the year.