#Expréssate
Campaign
About the project
Expréssate is a brand campaign by Iberia Express, which seeks to bring together passionate travelers to share their unique travel stories and experiences. The campaign is designed to create a community of people who share a passion for discovering new places and cultures, and to celebrate the excitement and freedom that comes with travel.
The campaign will focus on collecting testimonials from travelers about what traveling with Iberia Express means to them. These testimonials will be used to create a brand manifesto that reflects the airline’s values and personality, and an exciting promotional video that will feature some of the most interesting stories from travelers.
To bring this campaign to life, we counted on the participation of two influential personalities: Sam Vázquez and Masi Rodríguez. Both influencers will share their own travel stories and their experience traveling with Iberia Express. In addition, they will help promote the campaign through their social networks and travel blog, allowing them to reach a wider audience and connect with the travel community.
The ultimate goal of the Expréssate with Iberia Express campaign is to create a community of passionate travelers who share their travel stories and experiences, and feel connected to the brand. By fostering an emotional connection between the brand and consumers, we hope to increase brand recognition, improve perception of the airline and ultimately increase the number of passengers who choose Iberia Express as their preferred airline when traveling.
